A software company
Improving the world, one app at a time.
Actum is a product company. We build and run our own apps, and we take on outside work only when we would happily use the result ourselves.
Scroll
Most software is worse than it needs to be. We build our own to prove it.
How we work
A few strong opinions
None of these are clever. We just follow them.
What we make
Design, engineering, and brand
We keep them on one team, because the seams between them are where products fail.
- 01
Product design
What to build, and how it should feel to use. Mostly, what to leave out.
- 02
Engineering
The software that runs it. Fast, stable, and written to be changed later.
- 03
Brand
The name, the writing, and how it looks. Clear enough that no one needs a manual.
In practice
What the work involves
The specific parts. Most projects use several. Some use one.
- Product thinkingWho it is for, what to build first, what to ignore.Interface designScreens, states, and the flow between them.Design systemsOne set of parts, so it stays consistent as it grows.Web appsFast, reliable software in the browser.Mobile appsNative iOS and Android, looked after past launch.Quality and testingThe edge cases and failures other teams skip.
The company
How we are set up
- We build and run our own appsProduct-led
- A senior team, kept small on purposeSmall
- We take on little outside workSelective
- We stay with what we shipLong term
If you are building something worth building, tell us about it.
Work with us